Type in your numbers, see your wholesale price and margin across every channel — and whether that 20% promo puts you underwater. Download everything as an Excel file when you're done.
Two numbers drive everything: what a unit costs you, and what it sells for at full retail.
Retailer margins are pre-filled with typical ranges from the playbook — edit them to match what your buyers actually quote you. Toggle the distributor column for channels you can't ship direct.
| Channel | Retailer margin % | Distributor? | Dist. margin % | Wholesale | Your net price | Your gross margin |
|---|
You fund the discount (that's how TPRs usually work). Can your margin survive it?
Set your channel mix (should total 100%), then compare conservative, base, and optimistic months.
The $37 Pricing & Margin Calculator adds price pack architecture, a trade spend tracker, a cash conversion cycle calculator, and a 12-month P&L builder — the spreadsheet companion to Modules 2 and 7 of the playbook.
Get the Full Calculator — $37Margin defaults are typical industry ranges for orientation, not quotes — your buyers' actual terms win. This calculator is education, not financial advice.